New Red Bull Commercial 2 of 4 - Ian Walsh rides wave at Teahupoo - Video

New Red Bull Commercial 2 of 4 - Ian Walsh rides wave at Teahupoo - Video


Fans, Fun and Fantasy Rule The Web: JourneyQuest Returns

After a triumphant return from Emerald City Comic Con, Zombie Orpheus Entertainment announced the release of their collected award-winning webseries JourneyQuest Season 2: City of the Dead as an all new remastered feature film experience.  This season features Fran Kranz (Cabin in the Woods, Dollhouse) and Bob Sapp (Conan, The Longest Yard) and was named a Top Ten webseries of 2012 by Journeyquest Season 2 is available in digital release in partnership with Redux, in HD,DRM-free formats. Redux’s platform will power the streaming and sale of the film across the web, Connected TV, and mobile.  Fans can pay $7 for the download and assorted special features or $10 for a bonus package with the Season One feature cut exclusively at  Pre-orders of the directors cut DVD are also available at and for delivery in April.  

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Redux gets baked into Smart TVs; partners with LG, Samsung, and SONY to deliver a TV experience for online video discovery, 40M installs by end of year

Last summer we launched Redux on Google TV to bring the ultimate TV experience for online video to your Internet Television - leveraging the talents of your friends, interesting curators, and influencers to help you discover videos you’ll love.

As online video consumption shifts from the web to the TV and tablet, the video consumption and discovery experience is changing. On the web, video consumption is primarily through search and link sharing, and often is in short three-four minute intervals. But in a TV environment, a longer-form experience, and an experience that’s effortless — where a great discovery experience eliminates the need to lean-forward — is required.

Since then, online video consumption in a TV environment has exploded - nearly one third of Connected TV users watch online video, and the daily usage rates of Smart TV across manufacturers has grown 10x … and Redux along with it.

Today we’re excited to announce that Redux is becoming the default TV experience for online video discovery on Connected TV.  Even though we’re just starting our Connected TV rollouts, Redux has already cracked the top 13 downloaded charts on Samsung Smart TV, and we’re one of the top five downloads on Google TV. We’re seeing incredible support from Connected TV manufacturers that are baking in Redux as a de facto experience for online video discovery — right next to Netflix and Hulu.

One of our tightest integrations is with LG, which will see the Redux channel guide and TV experience integrated natively into the homepage of LG Smart TVs and blu-ray players. Eugene Yoo, GM New Business Development, Smart Business Center of LG explained that LG is “… excited to announce a partnership that will see Redux integrated into our LG Smart TV services. Redux will enable LG Smart TV users to effortlessly experience a world of video personalized and programmed by curators and friends all in a beautiful experience that feels just like TV.

Our apps on Samsung 2011 and 2012 Smart TVs are also seeing incredible support. Samsung’s VP of Content and Product Solutions, Eric Anderson also announced that Samsung is “…  excited to bring Redux to Samsung’s Smart TV platform. Redux enables Samsung Smart TV users to surf through hundreds of channels programmed by cool curators and their friends, in a lean-back experience that feels just like TV. Samsung Smart TV Customers desire a high-quality Internet Television experience, and Redux provides an incredible discovery and consumption experience for online video on Samsung Smart TVs.”

Redux has also been pre-loaded (and even called out on the retail packaging) on SONY Google TV devices. In total, Redux is now installed on over 10 Million devices, and will be shipped on 40 Million TVs by end of year.

And when Redux users experience Redux they’re typically in lean-back mode — with average session times of over an hour. We’ve found that the types of online video consumed in the Redux lean-back TV experience are radically different than what are consumed on the desktop web. The desktop web is a lean-forward environment, so short virally-engineered content that you’re either searching for or sharing with friends works best. But in a TV experience, users are looking for a longer-form, TV-calibre, lean-back experience, and thus we’re partnering with companies producing incredible TV-quality content that are now looking to build a TV audience.

We’ve partnered with incredible publishers like Hearst and POPSUGAR, a leading lifestyle brand for women, to incorporate their entire catalogues of TV-quality premium online video into Redux. Redux users will be able to browse and discover Hearst brands including Esquire, Popular Mechanic, Road and Track, Car and Driver, and POPSUGAR’s entire content catalogue based on their interests, friends and tastes — all in a native lean-back TV discovery experience.

We’re helping publishers grow an audience on TV, and enabling our users to discover a broader set of TV-quality content. Jen Wong, EVP, Strategy, Operations, and Business Development at Sugar commented that “Video consumption on Connected TVs and tablets is growing fast, and we’re thrilled to extend the reach of our POPSUGAR content to a new set of viewers by partnering with Redux.”

We’ll have additional announcements over the next few months as we work with more publishers and content creators to bring additional TV-quality content to our audience, and in turn help publishers distribute to the TV. Discovery has always been, and will continue to be, the core experience on the TV, and we’re looking forward to making Redux ubiquitous as the online video discovery experience on Connected TV.

Redux: Redesigned and Released!

You may have felt some small tremors happening behind the site over the last year or so. Well, that would have been our engineers hard at work, doing our best to keep you at a safe distance from the exposed wires and falling code. Finally, we’ve cut the ribbon. Welcome to the new, easier, curator enhanced, and discovery-focused

In addition to making the Internet a prettier-looking place, we’ve made it much easier for you to make your own presence on Redux beautiful too. Join us for a quick tour of what’s new, and how you can make the most of it. 


Ever wanted to be in the media? If you have an account on Redux and create an episode, you are. Our new layout system makes it amazingly easy to fashion a collection of videos and images into an article-like page truly fit for publication. From there, you can share it with anyone you want via a simple link. And, you can submit it to our staff of editors to have it featured on not just the homepage, but across our vast network of TV, mobile, and tablet apps, right alongside other contributions from the pros.


Because this sweet new layout makes episodes look so good online, we want to make sure your thumbnails look just as sweet. Now, you can even swap in better-looking images for the video thumbnails, add additional text, choose where the captions will appear in relation to the thumbnails, and alter the text sizes to snazzy it up. 

Once the images and videos are in your episode layout, it’s easy to change things around to look good. Or, if you want us to do it for you, we’ve created a “randomizing” feature that varies the layout to look uniquely styled.


We have to thank the community for inspiring (aka demanding) this feature. Ever find a great video, but don’t exactly know where to put it yet? It can now be safely kept warm in your Personal Queue. It’s basically a holding tank for any videos you find, either on the site or elsewhere, that you want to keep, but don’t want to share into a channel or episode just yet. It’s also a great place to look to find inspiration for creating a new episode.


We’ve always believed that how you group content together into an episode is as important as the content itself. Now, you’ll be able to add a title and caption that spans the entire episode, giving context and additional editorial voice to better bring the pieces together. This also means you can cover all the overriding basics of the episode in one comprehensive swoop, thus freeing up the individual video captions to discuss just what’s important in that specific video. 

Soon, our TV, tablet, and mobile audience will be able to select those episodes on-demand from your profile or channel, making this info even more useful to your fans.


Video’s now play left to right, and top to bottom! Only makes sense, right?

There are other details here and there that we hope you’ll delight to discover, though those are the essentials. Pretty simple really, which is naturally the goal with creating something you’ll love to use. Feel free to hit us back with any thoughts and reactions as you get familiar with it. The dust may have cleared for now, though we haven’t put away the power tools yet.

Redux Partners with Videology to Bring Free, Premium Content to GoogleTV Viewers

By David McIntosh- CEO Redux and Brandon Shainfeld – Business Development Videology 

Advertising.  For decades, it’s fueled the television business model that allows you to enjoy some of your favorite programming cost-free.  Now that premium content—along with a much greater choice of programming options—is delivered to your television in new ways, via apps and other means, the business model must evolve. 

As you know, many applications now available on connected televisions such as GoogleTV charge a fee—for instance, Netflix and Rhapsody. That’s fine, and that business model works for many service providers and viewers alike.  But other entertainment providers, including Redux, choose to deliver content to you free of charge—much like the way you view most content online, or on traditional television.  Of course, for this to be viable long term this approach  depends on advertiser support.   Recently, Redux partnered with the digital advertising solutions provider Videology to bring the first organic advertising solution to a GoogleTV app.

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Redux Gets Kooky, Opens Platform for Artists to Sell Directly to Users

We’re excited to announce that Redux has partnered with Humble Bundle to let you pay what you want for a high-quality film you can watch anywhere - on the TV, tablet, or web.

Kooky, the most adorable and artistically transcendental film you’ve never heard of, is now out in the US! We’re helping the producers make it available to you, directly from them. Just visit,  decide what you want to pay, and you can stream the film right here on your computer, tablet, phone or Connected TV.

At Redux, we’re focused on delivering you the best TV-like video discovery experience that’s programmed by people that share your taste: curators, influencers, celebrities, and friends. We’re growing quickly (especially on Connected TV where we’re one of the top downloaded apps on Google TV) because we offer a high-quality TV experience that’s delivered to our users directly by the brands, tastemakers and friends they share interests with.

While we help users discover video from a broad range of online video sources, we’ve found that users love watching longer-form & higher production value content in a lean-back TV experience; on the web watching short-clips for a quick entertainment snack is OK; but when it’s TV-time viewers want an entertainment meal. We’ve also heard from our users that they love direct relationships with content curators & creators - in fact they’re willing to pay more when they can buy directly from the artists they care about.

This launch is the marriage of those two demands - users want high-quality content in a TV experience, and they love buying content directly from artists.

We’re planning on working with many other special artists like this in the future - enabling artists to make more money by selling directly to their fans, thereby giving you direct access to beautiful TV-quality video and film through a delightful streaming and discovery experience.


If you’re an artist or professional content creator interested in selling content directly to your fans across the web, tablets and Connected TVs, check out Redux for Artists and submit your email address or drop us a line.

The Marriage of Creators and Curators


Awesome visual notes from the panel.

Content curation and creation are moving so rapidly that we’re trying to define the terms to describe what we’re doing as we’re doing it. Two panels at SXSW Interactive really spoke to this. The first was Kirby Ferguson and Austin Kleon’s panel "Everything is a Remix, So Steal Like an Artist." With the birth of YouTube and ease of online sharing, copyright lawsuits have attempted to put the power back in the hands of big media. Kirby Ferguson took a huge step against this through his video series. It has helped to shed light on the remix culture that has always existed in creation. Although many in the audience admired Ferguson’s leaps forward, there was still a tangible hesitancy in the crowd to join the movement. The big question being, would they be hurting their careers and future if they did. The scare tactics used by these corporate lawsuits seemed to have made an impact. 

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South by Southwest is Really the Music Capital of the World


Photo by: Jan Janner

When I first briefly glanced at the lineup for Austin’s South by Southwest Music Festival my immediate thought was, “Shit, I only know about five bands from this list. Does this make me a poser? Pitchfork is totally going to reject me from their party now.” But upon closer inspection, I realized that there were loads and loads of artists and bands that I feature on Music:Backstage who were coming to Austin, that little live music oasis in the middle of the big red sea of conservative Texas. And for a week, all the weirdos of the world flooded sixth street to experience the mayhem. At the end of my stay at the “live music capital of the world,” I was looking a bit like a cracked out Amy Winehouse- sleep deprived, malnourished, and bloated with beer. But as my taxi neared the airport to go back to reality, I couldn’t help but grin with BBQ-stained teeth as I thought, “Damn, that was a hell of a ride.”

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SXSW Style X Review

Photo by Gabriel Sanchez.

With the onset of the recession the DIY movement flourished. Walking around the Style X event at SXSW on Friday it was clear that DIY had made its way into fashion. Of course not every booth embodied that quality, but it was definitely the majority. Even Refinery 29, a fashion site not designer, was repping the DIY. They had a table where attendees could use scraps to create cute bracelets and headbands.

Another aspect that contributed to the more grassroots feel was that you could speak to the designers as you perused their products. It was almost like going to the local farmer’s market.You can ask where they source their materials from, what the inspiration was, and all those other random facts you don’t get from the tag. Unfortunately that same friendly vibe I got from the rest of SXSW was lost on me at Style X. Perhaps it was because I was one of the first there and people weren’t quite ready, but the booths felt really uninviting. Or maybe the vastness of the convention center didn’t allow that energy to bounce off the walls the same way it did during Interactive. Regardless of the reason I hope that Style X finds a way to be a bit more approachable to more general fans of style next year, who don’t necessarily have a background in the industry. 

Kira Weinberg

SXSW: A First Timer’s Takeaways

Attending SXSW was like visiting a best friend or lover for a week. I looked forward to it for months but by the end I’d overloaded on their love. All I could focus on was their faults and what I was missing back home (in this case by the end of the week I was craving the Bay Area’s cold weather and empty streets). The moment I got to the Austin airport to head home though, the depression hit. I realized what an amazing experience I was leaving and wanted to hail the next taxi back towards 6th Street. I didn’t get the infamous SxSars, but after I left I was instantly craving that chaos and positive energy. As a first timer I was stressing a bit too much about how to make the most of my time. I should have just let SXSW take me along for the ride. I’m already excited to put my experience to good use next year and get even more out of it. For now all I can do is reminisce on my favorites from the festival and live off the positive energy and inspiration I took back with me. 

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