By David McIntosh- CEO Redux and Brandon Shainfeld – Business Development Videology
Advertising. For decades, it’s fueled the television business model that allows you to enjoy some of your favorite programming cost-free. Now that premium content—along with a much greater choice of programming options—is delivered to your television in new ways, via apps and other means, the business model must evolve.
As you know, many applications now available on connected televisions such as GoogleTV charge a fee—for instance, Netflix and Rhapsody. That’s fine, and that business model works for many service providers and viewers alike. But other entertainment providers, including Redux, choose to deliver content to you free of charge—much like the way you view most content online, or on traditional television. Of course, for this to be viable long term this approach depends on advertiser support. Recently, Redux partnered with the digital advertising solutions provider Videology to bring the first organic advertising solution to a GoogleTV app.
Long haired tattooed guys with skinny jeans, media moguls drunk not on power but beer, and local hooligans vomiting in the bathroom are just a snippet of my experiences at SXSW - Austin’s annual convergence of tech/start-ups, underground film, and indie music. As a first-timer to the 26-year-old festival, I was a “newbie,” a “novice,” and a “freshman” who never experienced anything quite so wild in the United States. It was like a hipster Mardi Gras, where massive crowds paraded in the streets at all hours of the day and night, party buses rolled by wolf-masked violin players, and impromptu mosh pits in the street prevented you from seeing your favorite bands - it was glorious.
