When our Google TV arrived, we tingled with excitement – the living room TV is one of the last digital screens in our lives to be connected to the Internet, and it’s the screen where we watch the most video. There are many great video repositories we use to watch video on Google TV such as Vimeo, Netflix, and YouTube, but with millions of incredible videos available we didn’t know where to start. We liked that our cable provider programmed video into a manageable number of channels, and we envisioned a new world in which our friends, influencers, and other passionate curators could play the role of the programmer and curate interesting video for us, thus solving our video discovery problem.
So far, we’ve been steadily growing our social video curation and discovery experience on redux.com, and have an incredible community of content curators and curated video channels. We’re excited to accelerate this growth by bringing our social video discovery experience directly to the living room TV, which is what we’re officially announcing today.
Redux for Google TV leverages the talents of your friends, interesting curators, and influencers to help you discover video you’ll love. Redux feels like the traditional veg-out TV we’ve all come to love – videos play continuously, and you can flip between channels using the up/down arrow keys on your remote.
As you discover channels or curators you like, just add them. They’ll appear on your homepage for easy access. Once you start using Redux, your homepage will quickly fill with your favorite channels and curators.
We’ve also added Facebook and Twitter as channels, allowing you to enjoy a continuously playing stream of videos your friends are sharing from those networks.
Looking for something new? Browse a guide of channels curated by passionate influencers and tastemakers.
We’ll continue to introduce brand new curated channels on a weekly basis and we’re excited to have Thrillist and Jetpack Media, the Internet content division of GreeneStreet Films as launch partners.
Jetpack’s first channel will be a documentary shorts channel, guest-curated by renowned, award-winning documentary filmmakers. Says Eric Spiegelman, head of Jetpack:
“We are excited to work with Redux on this new venture. Their platform opens a billion possibilities for production and distribution companies like ours.”
Both Thrillist and Greene Street Films are incredible content creators as well as curators, and will help us realize our vision of using social curation to drive an incredible video discovery experience you can now enjoy from the convenience of your couch on Google TV.
Curating video channels isn’t easy – we pick the very best curated channels from our community and partners to feature on the TV. Curators have to think about video curation as a new art-form, as the quality, story, and flow of the videos are critical to making a compelling video channel that commands your full attention for TV viewing. We’ve condensed several key points about curation into an infographic below in hopes that it will be a valuable reference to video curators – we look forward to seeing our community lead the evolution of this new art-form.
We’re just getting started in our mission to be your starting point for discovery on the living room TV.
PS: If you’re a curator, tastemaker, or brand interested in having your curated channel featured on the TV get in touch atcontact@redux.com.
