I live in a technology obsessed city, San Francisco, where iPhones determine your entrance into the “cool club,” and everybody’s a part of that hot new start-up, hoping to strike it big as the next Facebook. Imagine me, a music fanatic non-smart phone owner, thrust into the tech-driven world of Austin’s South by Southwest Interactive Festival. When my plane landed in Texas, thoughts were racing through my mind, “Will I be accepted by these emerging leaders of technology or will they reject me, San Francisco style, for deactivating my Twitter account? Should I trade in my leather jacket for some glasses?”
But, the worlds of music and tech are not so far away from each other. At SXSW this year, The marriage of music and tech were hot topics. Technology has transformed the music industry (for better and for worse), and it’s only a natural progression that those two worlds collide.
